The Brand Bidding Debate
To Bid, Or Not To Bid… At High Position we take ROI seriously and aim to use PPC budgets as efficiently as possible, generating cost effective clicks, which convert well and achieve a healthy CPA. One...
View ArticleGoogle’s PPC Paid Search Must Have Ticket! Part 2
The End of PPC and Paid Search? Not Quite… So after and short break for coffee, biscuits and bag printing – no really, we designed our own Android characters and had them printed onto linen bags – it...
View ArticleGoogle Enhanced Campaigns – Your Final Warning!
Without doubt the hot topic in the world of Google AdWords the past few months has been Enhanced Campaigns. Here at High Position we’ve covered the topic from day one, having been invited to a...
View ArticleDigging Deeper – Are Your AdWords Reports Actually Telling You Anything – Part 1
If you’ve managed AdWords accounts for several years you’ll no doubt be aware of the improvements made to the reporting side of the system. A few years ago the information available to account managers...
View ArticleThe Basics of Google Adwords – An Introduction to Keyword Match Types
The Building Blocks As anyone who is familiar with Google Adwords will know (and even some who aren’t!) keywords are the fundamental building blocks of any successful PPC campaign. Without the ability...
View ArticleGoogle Ad Rank Update – Ad Extensions and Formats to Factor into Quality Score
So, what exactly is happening then? Up until now the Google Ad Rank calculation has only ever used two factors when ordering ads on a search page, which were max CPC bid and the ad’s quality score....
View ArticleChristmas Cheer for New PPC Clients
Halloween might be the holiday that’s on everyone’s minds right now but as we move into November there’s only one thing that we’ll all be thinking about. How cold and wet it is now! Oh and Christmas,...
View ArticleGoogle Partners to Replace Google Certification Program
That’s no Certification Program, it’s a replacement I can feel a great disturbance across the internet, as if millions of Adwords users have cried out in terror and were suddenly silenced. Ok it might...
View ArticleHow to Prepare Your PPC Campaigns for Cyber Monday
Cyber Monday originated in America as a clever marketing ploy originally devised when online shopping was on the rise. Falling on the Monday after Thanksgiving it encouraged continued online spend by...
View ArticleHow Mobile Shopping Could Make or Break Your Christmas PPC Campaigns
Yes it’s December folks and with the festive season now fully underway there’s going to be little respite from the commercial whirlwind that ensues at this time of year. Thankfully as the years have...
View ArticleGoogle’s PPC Paid Search Must Have Ticket! Part 2
The End of PPC and Paid Search? Not Quite… So after and short break for coffee, biscuits and bag printing – no really, we designed our own Android characters and had them printed onto linen bags – it...
View ArticleGoogle Enhanced Campaigns – Your Final Warning!
Without doubt the hot topic in the world of Google AdWords the past few months has been Enhanced Campaigns. Here at High Position we’ve covered the topic from day one, having been invited to a...
View ArticleDigging Deeper – Are Your AdWords Reports Actually Telling You Anything – Part 1
If you’ve managed AdWords accounts for several years you’ll no doubt be aware of the improvements made to the reporting side of the system. A few years ago the information available to account managers...
View ArticleThe Basics of Google Adwords – An Introduction to Keyword Match Types
The Building Blocks As anyone who is familiar with Google Adwords will know (and even some who aren’t!) keywords are the fundamental building blocks of any successful PPC campaign. Without the ability...
View ArticleGoogle Ad Rank Update – Ad Extensions and Formats to Factor into Quality Score
So, what exactly is happening then? Up until now the Google Ad Rank calculation has only ever used two factors when ordering ads on a search page, which were max CPC bid and the ad’s quality score....
View ArticleChristmas Cheer for New PPC Clients
Halloween might be the holiday that’s on everyone’s minds right now but as we move into November there’s only one thing that we’ll all be thinking about. How cold and wet it is now! Oh and Christmas,...
View ArticleGoogle Partners to Replace Google Certification Program
That’s no Certification Program, it’s a replacement I can feel a great disturbance across the internet, as if millions of Adwords users have cried out in terror and were suddenly silenced. Ok it might...
View ArticleHow to Prepare Your PPC Campaigns for Cyber Monday
Cyber Monday originated in America as a clever marketing ploy originally devised when online shopping was on the rise. Falling on the Monday after Thanksgiving it encouraged continued online spend by...
View ArticleHow Mobile Shopping Could Make or Break Your Christmas PPC Campaigns
Yes it’s December folks and with the festive season now fully underway there’s going to be little respite from the commercial whirlwind that ensues at this time of year. Thankfully as the years have...
View ArticleNew AdWords Innovations Announced
Since last year’s big Enhanced Campaigns announcement it’s been relatively quiet on the AdWords Front. There has been the steady trickle of updates and enhancements that we expect from Google, but...
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