How to Prepare Your PPC Campaigns for Cyber Monday
Cyber Monday originated in America as a clever marketing ploy originally devised when online shopping was on the rise. Falling on the Monday after Thanksgiving it encouraged continued online spend by...
View ArticleHow Mobile Shopping Could Make or Break Your Christmas PPC Campaigns
Yes it’s December folks and with the festive season now fully underway there’s going to be little respite from the commercial whirlwind that ensues at this time of year. Thankfully as the years have...
View ArticleNew AdWords Innovations Announced
Since last year’s big Enhanced Campaigns announcement it’s been relatively quiet on the AdWords Front. There has been the steady trickle of updates and enhancements that we expect from Google, but...
View ArticleCan AdWords Callout Extensions Save Your Sanity?
A colleague of mine, working on a new build AdWords account a few days ago, became increasingly frustrated at the 35 character limit imposed on the two lines of body text in his ads, to the point where...
View ArticleGoogle AdWords Editor v11 New Features
Towards the end of last year Google released its latest version of AdWords Editor for PPC campaign management, with claims that version 11 would be the most significant update made to the application...
View ArticleBing PPC Ads: Don’t Ignore The Underdog
Pay-per-click advertising is a great way for small businesses to add an extra dimension to their marketing strategy and gain some substantial wins for what can be a relatively low cost. Typically this...
View ArticleGoogle Unveils AdWords Upgraded URLs – Bright Shiny Things!
This week Google unveiled its latest update to AdWords, Upgraded URLs. Having looked at the details it could have huge reporting benefits for advertisers who use third party tracking, as well as...
View ArticleGoogle AdWords Lightbox Ads: How To Do More With Your Video Content
Google unsurprisingly recognises the value that video is now playing in the digital strategies of many huge brands, with Lightbox ads now one of the more interesting ways to advertise video content....
View ArticleMore PPC Leads With Call Only Campaigns
Mobile Search Is The New Black It seems like all marketing roads lead to mobile right now, and Google’s latest AdWords update certainly gives weight to this argument. Call Only Campaigns were rolled...
View ArticleMobile App Ads Coming to Google Play
Last week Google announced the launch of a pilot program enabling sponsored search results to show on the Google Play Store. Mobile app developers will now be able to directly promote their app in the...
View Article
